FAIR GAME BACKS WEDNESDAY FANS IN THEIR BID TO REPLACE OWNER
“The action taken by the Sheffield Wednesday Supporters’ Trust highlights the growing disconnect between some football clubs and the communities they serve.
“Fair Game supports the Trust’s call for greater transparency, accountability, and respect for supporters.”
Niall Couper
CEO of Fair Game
(London, 4 July 2025): FAIR Game today gave their unequivocal support to Sheffield Wednesday’s Supporters Trust in their ongoing attempts to safeguard the future of their club.
In response to the continued financial uncertainty at the Championship side and with the intention of pressurising current owner, Dejphon Chansiri, to sell the club, the Trust has requested that all members and the wider Wednesday fanbase begin an immediate boycott of all official club merchandise.
The boycott, which will remain in place until Chansiri sells the club, covers all items sold in the club shop or online store, including kits, and food and drink sold at kiosks on matchdays.
As well as Sheffield Wednesday players and staff recently entering a second month without pay, the club has also failed to pay what it owes to HMRC, been placed under another transfer embargo and is at risk of facing a points deduction. All of this means that the future of one of English football’s great institutions remains worryingly bleak.
In a statement released today the SWFC Supporters Trust explained that the boycott doesn’t yet extend to matchday tickets as they emphasised the importance of fans supporting the team during what is likely to be an incredibly difficult season on the pitch.
The statement also expressed how Chansiri’s actions continue to endanger the club’s future with the current financial paralysis threatening its very existence.
Their intention is to send a clear message that the fans will no longer fund the owner’s crisis and that a sale is vital to safeguarding Sheffield Wednesday for future generations.
Fair Game, an organisation campaigning for fairer governance in English football, is eagerly awaiting the final vote on the proposed Football Governance Bill in the coming days, which will look to fix football ill’s and introduce a new independent regulator.
These developments are imperative to guarding against the sort of problems Sheffield Wednesday are currently facing and will help prevent owners, like Dejphon Chansiri, from disregarding the fans and the communities that are the lifeblood of our clubs.
Niall Couper, CEO of Fair Game, said:
“The action taken by the Sheffield Wednesday Supporters’ Trust highlights the growing disconnect between some football clubs and the communities they serve.
“Fair Game supports the Trust’s call for greater transparency, accountability, and respect for supporters.
“Football needs long-term solutions that put fans at the heart of decision-making and safeguard the future of our clubs. This is yet another clear signal that reform is urgently needed.”
