Transforming fan engagement
There are three elements that will be key to transforming fan engagement - establishing a set of standards that clubs and fans can understand and buy into; developing tools to review progress that go beyond assessing compliance; and targeted support based on a sound understanding of the key barriers to effective fan engagement and the factors that will trigger change.
‘When Fair Game Meets the Red Card: Why Football’s Changemakers Still Face an Uphill Battle’
In English football, optimism is always tempered by reality. Two organisations - Fair Game, the governance-focused think tank, and Show Racism the Red Card (SRtRC), the UK’s leading anti-racism education charity - embody that tension. Both believe the sport can do better. Both are committed to helping it move in that direction. Yet both still find themselves facing a familiar challenge: racism continues to surface across the lower leagues of English football.
Watching the Club I love slowly die
“The fact is, without better, truly independent regulation that prioritises the voices and interests of fans, bad owners can happen to any club, no matter the size or history. Whatever it is, the way you tell your story online can make all the difference.”
Sheffield Wednesday fan Matt Stamper
Fair Game Conference maps out a route for a fairer future for football
Fair Game’s Jon Reeves reviews the 2025 Fair Game Conference which took place at AFC Wimbledon on 28 and 29 May
the shrimpers’ revival: how fans are shaping southend’s comeback
Fair Game’s Steven Piper takes a closer look at the comings and goings at Roots Hall
‘wE NEARLY LOST OUR CLUB’. MIKE VICKERS ON THE FALL AND RECOVERY OF CHESTER FC
Fair Game’s Steven Piper takes a closer look at life and times at the Deva Stadium, home of Chester FC
AFC Wimbledon: The fan revolution that saveD a club
Fair Game’s Steven Piper takes a closer look at the history of Wimbledon’s football club
Why the Independent Regulator is the Key to Ensuring Fan Engagement
Fair Game’s Steven Piper takes a closer look at the importance of Fan Engagement
Playing our part to help Save Our Beautiful Game
Adam Harwood spends the day with Peter Crouch: “Let’s hope that more figures from the footballing world can follow Crouch’s lead and up the pressure for long-lasting action”
Welcome to Fair Game week
Adam Harwood introduces Fair Game week. Let’s change football for ever
On the eve of Fair Game’s Conference Anstiss takes time to talk all things women
What does it mean when young women and girls don’t get mentioned, or are somehow seen as ‘less than’ men in how they are depicted? It makes us as women feel we are second-class citizens.
The (virtual) pen is mightier than the sword
Adam Harwood calls on all footie fans to sign our petition. Help save football
The reassuring hand of football can touch every corner of a community
Darren Bernstein, a Bury AFC director, recounts the moving tale of his relationship with father and their shared love of The Shakers
Everton smash glass ceiling on Boxing Day in the ongoing fight to beat sexism
Fair Game’s Matt Riley reports on a major coup for our partner Her Game Too
QR are you? Norwegians put new spin on putting pride in the shirt
Fair Game’s Matt Riley explores a new initiative by Norwegian side Tromso that is highlighting human rights concerns
The Morris Dance: Better never than late
Fair Game’s Matt Riley takes a closer look at Derby County
Crouch charms creature comforts of Commons Committee with confident calm
Fair Game’s Matt Riley reports back on Tracey Crouch’s performance in front of the DCMS Select Committee
Big on criticism… Liddle on advice
While the ‘almost haves’ of Villa, West Ham and Palace have been sent out to read the “mood music”, Matt Riley unpicks the views of Rod Liddle.
Case for a regulator: Step One: Conflate Conservative Crouch to Chairman Mao
Matt Riley examines the case for the regulator in the light of comments from Premier League bigwigs
