Fair Game UK Appoints Carrie Dunn as Deputy CEO to Lead Impactful Change in Women’s Football
Welcome to Fair Game Carrie Dunn, Deputy CEO
“We are absolutely delighted to welcome Carrie at such a crucial time. The Women's Game is the fastest growing sport in the UK and it is essential that it does not repeat the mistakes of the men's game.” - Niall Couper, CEO
Wednesday 21 Feb. 2024, LONDON, UK - Fair Game UK has announced renowned writer and academic specialist Carrie Dunn as Deputy CEO, and lead on the organisation’s strategy within women’s football.
Fair Game started in 2021 with a vision of helping to ensure football is a sport where every fan can put their shirt on in the morning proud of what it stands for. The women’s game has seen a monumental rise in recent years, but that can come with growing pains. Now is the time to ensure that the sport is governed correctly, and growth continues to ensure sustainability and fairness for the clubs, players and the fans.
Carrie brings a wealth of knowledge and passion to Fair Game. Her book ‘Unsuitable For Females: The Rise of the Lionesses and Women’s Football in England’ was shortlisted for the 2023 Football Book of the Year award - and her new book ‘Woman Up - Pitches, Pay and Periods: The Progress and Potential of Women’s Football’ explores the challenges still facing the game globally. She has a PhD in sports sociology, and has published widely on women’s football, fandom, and the game’s history.
Carrie Dunn, Deputy CEO Fair Game, said:
“I'm delighted to be taking on this exciting challenge at Fair Game and leading on strategy and policy for the women's game at a critical juncture. I'm looking forward to using my experience and love for our fantastic sport and helping to effect real change and a better future for football.”
Niall Couper, CEO of Fair Game, added:
"We are absolutely delighted to welcome Carrie at such a crucial time. The Women's Game is the fastest growing sport in the UK and it is essential that it does not repeat the mistakes of the men's game.
"We believe Carrie has the leadership qualities to build a strong movement that truly delivers."
