“Cherry Red Records have been involved with sponsoring football clubs and also leagues for many years now. We are happy to support the principle of Fair Game.”

Cherry Red Records is a British independent record label founded by Iain McNay in 1978. The label has released recordings by Dead Kennedys, Everything But the Girl, The Monochrome Set, and Felt, among others, as well as the compilation album Pillows & Prayers. In addition to releasing new music, Cherry Red also acts as an umbrella for individual imprints and catalogue specialists..

“We are delighted to be working alongside FairGameUK. We believe we both have reciprocated values which means we can collaborate efficiently to build a better future for football.”

HerGame Too see the value in everyone. They strive to be a catalyst for positive change and are driven by the ideas of support, empowerment, and progress. HerGameToo was founded by 12 passionate female football fans; who are committed to growing the campaign with the aim of fostering an ethos in football in which women are welcomed and respected equally.

“Football is unique in the levels of interest, engagement and attention it engenders. It has many stakeholders: clubs, players, club employees, suppliers of merchandise, media, and above all supporters and local communities. But they do not all have the same levels of access and authority. Moreover, there is a disparity of power, influence and finance between big clubs and smaller clubs. We believe the balance needs to be redressed.”

Campbell Tickell is a multidisciplinary management consultancy, working across sports and other sectors on governance and strategy, regulation, business planning and organisational resilience. We are committed to promoting best practice in these areas, including transparency and accountability, probity, inclusion and community engagement. We strongly welcome the Fair Game initiative and are delighted to endorse it. Fair Game’s approach is very much in line with the general principles we have set out in our recent report on independent football regulation and how this could be made to work.

“SD Europe stands with and endorses the Fair Game initiative because we agree we need a football ecosystem built with fairness, openness and transparency at its core.  

“Football in England and Wales desperately needs an independent regulator. For too long communities have had to sit by and watch as their clubs whither and die at the hands of bad governance.

“Like-minded football clubs who understand their responsibility to safeguard and reinforce the game must work together to deliver much needed change as a part of a wider all stakeholder approach to remedy the game.”

SD Europe’s mission is to increase supporter involvement in the running of football clubs and football institutions, and to promote solidarity across all levels of football. SD Europe represents grassroots and national supporters organisations in over 50 countries across Europe.

“Our football clubs are vital social and cultural institutions and Fair Game's efforts to protect them and the communities they represent is one we fully endorse.

“The current system does nothing to prevent deeply abusive governments from taking control of our clubs and financial mismanagement has been allowed to prosper to the detriment of clubs that remain committed to good governance.

“We hope many more clubs will join Fair Game to make these necessary reforms to the game a reality.”

FairSquare is a human rights research and advocacy group. It has a focus on preventing sporting institutions and competitions contributing to human rights harm. Its work has involved advocacy around Qatar 2022 as well as the involvement of Gulf states in football clubs.

“Football is at a power crossroads, which has been accelerated by the gross misjudgement of the European Super League and all those who believed in the idea. Fair Game has once-in-a-generation opportunity to challenge the elitism within football that has compromised the integrity of the sport and threatened to take it away from the communities it was built on. I’d encourage football clubs to join Fair Game with the blessing of their supporters’ trusts to safeguard the sport's future via a set of values that will enshrine football as a positive force in society for generations to come.”

Kazoo Communications specialises in providing PR, social media and influencer marketing for consumer brands and has worked with all manner of sports and esports organisations and teams from grassroots to The Olympic Games and ePremier League. We connect people with brands in the physical and digital worlds through their shared values. We’re fierce believers in the competitive integrity of sport, which allows us to tap into the extreme passions of fans, tell the their stories and to create memorable brand moments.

“The TSBC Team, our business, sports clubs, and charity members are all about giving back and all buy into the corporate social responsibility, supporting grassroots sports and charities.

We are extremely honoured and proud to be aligned with Fair Game in supporting football clubs at all levels.”

The Sports Business Club are associated with many sporting leagues and associations. Over 60 sports clubs have received funding so far.

The Sports Business Club is the fastest growing business-to-business networking service in the UK that funds sports clubs and charities. The ethos of the club is to help businesses grow, whilst ‘giving back’ to grass roots sport and UK charities.

“Fair Game is about celebrating the importance of community and promoting financial sustainability and good value. Those values are the same ones we espouse at Deals Queen.

"On a personal level, I want to see football clubs at the heart of their communities and being able to become a true social hub.”

Yuvraj Singh, Deals Queen Community Manager

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Fair Game is a new initiative and we welcome supporters of all shape and sizes, particularly businesses. If you are keen to endorse us, please go to the Help Us form and enter your Contact details.